Last month, when13 Hours: The Secret Soldiers of Benghaziopened in theaters, it arrived with a surpriseteaser trailerfor10 Cloverfield Lane, which many believed was a sequel to the 2008 thrillerCloverfield.10 Cloverfield Lanehas since been called a distant cousin toCloverfield. The two films are connected, but this new thriller isn’t a direct sequel. While we wait for the March 11 release date, Paramount surprised fans yet again by releasing a newSuper Bowltrailer. And from the looks and sounds of it, it may have more in common withCloverfieldthan we think. That sure sounds like a monster’s roar at the end of the footage, doesn’t it?
J.J. Abramsand hisBad Robotproduction team are behind this mysterious thriller from directorDan Trachtenberg.Mary Elizabeth Winsteadstars in the movie alongsideJohn GoodmanandJohn Gallagher Jr..10 Cloverfield Lanehas a prettyimpressivecast compared to the firstCloverfieldmovie, which featured mostly unknowns at the time. UnlikeCloverfield, this is not a found footage thriller.
Anyone who was online back in 2008 surely remembers the tidal wave of viral videos and goodies that constantly arrived forCloverfield, teasing fans as to what exactly we were about to see. A lot of it didn’t amount to anything substantial, and none of it made watching the movie a more enjoyable experience. But it certainly kept people talking aboutCloverfieldup until its release date.Cloverfieldhelped introduce the idea of ARGS (Augmented Reality Games) to a wider audience. And the ARG/viral marketing campaign for10 Cloverfield Laneappears to be continuing that trend as we head towards its release date.
The originalCloverfieldviral campaign launched a number of websites, the most notorious one involving Slusho, a Japanese drink that was spotted on a T-shirt in the original teaser. We were also introduced to the Tagruato drilling company. They developed Slusho using a secret ingredient called ‘seabed’s nectar’. TIDO Wave emerged shortly thereafter as an environmental group determined to get Tagruato to stop drilling just as they opened the Chaui Station somewhere close to New York City. It was later revealed by a spy that there was no oil on Chaui Station, and that a dark secret was being housed there. This sent TIDO Wave on a search for the station, but they were too late, as it had been destroyed days earlier. Tagruato attempted to blame TIDO Wave for the destruction, calling it a terrorist attack.
When the trailer first for10 Cloverfield Lanestarted to unspool, it looked nothing like a monster movie. It looked like a fun family film asJohn Goodmanand, what we assume are, his kids enjoy a game night full of puzzles and video games. We soon realize this ‘family’ in a bomb shelter. And whenLizzy Caplandecides she’s had enough, we accept that we’re probably back in the world ofCloverfield, especially whenJohn Goodmanyells his dire warning. Some have speculated that this isn’t a sequel at all, and that everything revolving around the production of the movie points to it being an originalthrillerwith another uniquemystery boxtwist. But no one suspected that it would have direct ties to the originalCloverfield. While we wait for more details, take a look at theSuper Bowltrailer for10 Cloverfield Lane, in theaters March 11.
