Game of Thronesfans were treated to a secretSuper Bowlcommercial with Bud Light. There is no footage from the upcoming Season 8, which is the final season for the series. However, the Mountain makes a gruesome appearance and so does a giant dragon. It’s a very clever ad that works from Bud Light’s previous promotional campaign that was heavily inspired by the hit HBO series.
Super Bowl53 has been on fire with their commercials released thus far, and the latestGame of Thronesad literally brings the fire. We see the Bud Light Knight go up against an unknown assailant, who turns out to be the Mountain. Things get bad when the Bud Light Knight goes down andthe Mountainstands over his body. He then leans down and pokes his eyeballs out. However, that’s just the beginning as the Dragon flies over and torches the place to the iconic soundtrack.
In the previousBud Light Super Bowl commercial, the Bud Knight called out Miller Lite and Coors Light for using corn syrup. It’s a pretty savage commercial, but it has nothing on theGame of Thronesversion with the fiery implied violence. Obviously we don’t see the Mountain actually poke out the Bud Knight’s eyes, but it is heavily hinted at and it’s a pretty bold move for HBO and Bud Light. As of now, it looks like they have won theSuper Bowlfor the best commercial to air so far. However, there is still plenty of time in the game to go and we could even see anotherGame of Thronescommercial.
Another noticeable thing about the Bud LightSuper Bowlcommercials is the fact that they’re each a minute long. It costs $5.2 million for one 30-second spot, which means that Bud Light dropped over $20 million for two epic commercials, which doesn’t even factor in to how much it cost to actually make the commercial in the first place. With that being said, Bud Light doesn’t really have a hard time moving their product andGame of Thrones is arguably the biggest show on television.
While theSuper Bowlcommercial is epic, it’s pretty weird to seeGame of Thronespair up with an American light beer that many snobs look down upon. With that being said, the commercial took everybody by surprise and let Bud Light fully live out theirGame of Thronesfantasy that they started in 2017. It would be interesting to see how the deal came together and to see who paid for what, but one would have to imagine that it cost a lot of money to produce. The dragon alone looks just as good as it does in the show. Thankfully,Game of Thronesfans only have to wait until April to see the debut of the final season. You can watch the epic commercial below, thanks to theGame of Thrones Twitteraccount.
