Hasbro CEO Brian Goldner has announced that morePower Rangersmovies are on the way. This is exciting news forPower Rangersfans who have been waiting for any news regarding the superheroes and a possible sequel to last year’s movie. The last film did well domestically, but did not fare so well at the worldwide box office, leading to questions about a possible sequel. Those questions regarding whether or not the new movies will continue from the last film still remain, but at least we know that there’s morePower Rangerson the way.
The announcement was made at the Hasbro Strategic Decisions Conference.Hasbro acquired the rightsto thePower Rangersfranchise and other Saban properties in May and many have expected an announcement about another film since then. In addition to a newPower Rangersmovie, it was also revealed that there’s a lot in the works for the popular franchise. Hasbro CEO Brian Goldner had this to say.
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are indeveloping our brandblueprint. The fact that we can acquirePower Rangersbrand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
As previously noted, Hasbro’s acquisition did not initially mention anything about the entertainment aspect of thePower Rangers. Many fans thought that thefranchise was deadafter the lackluster box office earnings of the Lionsgate reboot. The box office failure of the last movie was puzzling for such a popular franchise, which may have had to do with the Saban aspect. Hasbro has the power to take the property and get it back to where it once was.
While there is hope that Hasbro willcontinue to work with Lionsgateto make a proper sequel to the lastPower Rangersmovie, it could be pretty complicated. In addition to taking on the Saban properties in May, Hasbro also inked a deal with Paramount Pictures last fall to distribute their movies, which could turn out to be a headache for working with Lionsgate again. However, this is all just speculation at this point. Hasbro may have already taken the proper precautions to dealing with that situation.
Hasbro CEO Brian Goldner says that thePower Rangersfranchise was “very under leveraged and undervalued,” and to a certain extent, that seems true. The proof of that statement will arrive whenever the newPower Rangersmovie is announced. Saban could have just really dropped the ball, making the Lionsgate reboot fail. Regardless, it’s exciting news for fans in knowing that a new movie will be officially released soon. you may read more about thePower Rangersannouncement over atToku.
