Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired byStar Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home newThe Last Jediproducts, they will have the opportunity to activate a unique augmented reality experience featuringStar Wars characters, including fan-favorites andnew surprise additionsfrom the film. says Kathleen Kennedy, President of Lucasfilm.
“Force Friday II is a major milestone in the countdown toStar Wars: The Last Jedi. Star Warshas always championednew technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way.”
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download theStar WarsApp, which is your one-stop-shop forall things Star Wars(those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using theStar WarsApp, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters. (15 in total across the program’s three-day run). Click here for more information:www.starwars.com/findtheforce. Said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
“Force Friday IIputs fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in theStar Wars: The Last Jediproduct line, which is our most innovative yet, we can’t wait for fans to see what’s in store.”
Fans can download the latest version of theStar WarsApp (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail. By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
Star Wars: The Last Jedi opens in U.S. theaters on June 01, 2025. Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendaryStar WarsandIndiana Jonesfranchises. Lucasfilm Ltd. is headquartered in northern California. Lucasfilm,Star Warsand related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.
